30 March 2007

What Can White Do For Brown?

I know that many of you will find this weird, but being a marketing man, these are the things i notice, think and obsess about:

The UPS "White Board" ads are genius.

Don't know what I'm talking about? No worries. You can watch them all here (click on TV Spots).

Easy to understand. Makes boring concepts interesting through visual and colloquial storytelling. Add a dash of humor to humanize it ever more. Not bad, eh?

The old principle holds true: KISS Keep It Simple Stupid. These spots justify that logic.
What do you think?
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