Calorie Burning In A Can?

You gotta love America.

 

We're always looking for the easy shortcut to do everything…be it make money, get ahead in life, and definitely losing weight without diet or exercise.

 

As many of you know, I'm a Promo Writer/Producer for TV station.  Every night, my job hinges on getting the non-news viewer (the same group I belong to) watching our news product after the show.

 

To wit; Here is my script for one of my promos running later tonight on the latest trend in weight loss:   Green Tea?

 

CALORIE BURNING IN A CAN.

THE ENERGY DRINK THAT CLAIMS TO BOOST YOUR METALBOLISM AND HELP YOU PEEL AWAY THE POUNDS.

[We're] DIGGING FOR THE TRUTH.

IS THIS NEW WONDER DRINK FULL ON FACT OR COMING UP EMPTY?

 

Not bad.  Hopefully, it's the kind of writing that will wet your whistle enough to watch our story.   I know it caught my eye perusing through the rundown.

 

Then I saw what the product was:  Enviga.

 

Funny story about Enviga:  KO and I were walking out of Target and there was an sample table with a new energy drink called Enviga.

 

I'm not a real "energy drink" kind of guy, but Kirsten was game.  She grabbed a cup, took a swig, and said, "Not as bad as I expected"

 

I pried on, "What did it taste like?"

 

She says, no joke, "It's a cross between Mountain Dew and urine."

 

There you have it, folks. 

 

ENVIGA...it only kinda tastes like urine.

 

Now, that's a marketing campaign I'd like to see...but not taste.