01 July 2003

Hef "Gets It"....Don't You?

Something to look forward to, for all of you that read it "for the articles".

Playboy Hopes Guys Get It


Playboy, the 50-year-old famed men's magazine seeking its way out of a mid-life crisis, wants to tell guys where to get it. A new print advertising campaign -- the magazine's first since the late 1990s -- is set to kick off Friday in USA Today, the largest U.S. newspaper by circulation, with the slogan "Guys Who Get It, Get It Here." The magazine, owned by Playboy Enterprises Inc., hopes to boost newsstand sales by grabbing the eye of new readers. Playboy's newsstand sales fell nearly 19 percent in the last half of 2002 in the face of stiff competition from titles such as Maxim, Stuff and FHM. These offer younger readers a bawdy take on babes and entertainment that feature up-and-coming actresses appearing nearly nude on cover pages but -- unlike Playboy -- never naked inside. Newsstand sales now make up only 11 percent of Playboy's monthly average sales of 3.2 million copies. Most copies are mailed to an aging demographic of subscribers. (Reuters)

courtesy Grahme Newell's Ideanet
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